Successfully increasing your leads and optimizing your ROI requires a measurable strategy. Whether you are looking for more reach or engagement, the answer is paid marketing. Furthermore, paid marketing allows your business to identify its best prospectives by thoroughly predicting their online behaviour; rendering it easier to meet their market expectations.
Of marketers yielded positive results by using a targeting campaign
Of marketers stated that paid advertising is extremely important to their overall marketing strategy
Reported a decrease in CAC upon using audience personas in their strategies